{"id":1402,"date":"2019-08-21T11:55:40","date_gmt":"2019-08-21T11:55:40","guid":{"rendered":"https:\/\/www.focusfeedback.nl\/nps-basis-voor-klantloyaliteit\/"},"modified":"2024-06-10T09:39:31","modified_gmt":"2024-06-10T09:39:31","slug":"net-promoter-score-nps-the-basis-for-customer-loyality","status":"publish","type":"post","link":"https:\/\/www.focusfeedback.nl\/en\/net-promoter-score-nps-the-basis-for-customer-loyality\/","title":{"rendered":"Net Promoter Score (NPS) &#8211; The basis for customer loyality"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1566292461083{margin-top: 0px !important;margin-bottom: -40px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: -30px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1563865751175{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][rev_slider alias=&#8221;story-tussentijdse-feedback-helpt-heembouw-1-1&#8243;][vc_single_image image=&#8221;85&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1564473378786{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1718012604016{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column]<style>#breadcrumb-6ab175a68ee64 li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6ab175a68ee64\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>Net Promoter Score (NPS) &#8211; The basis for customer loyality<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1564472224855{margin-top: 30px !important;background-image: url(http:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2019\/07\/FocusFeedback_Background4.png?id=309) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1704963316129{padding-bottom: 20px !important;}&#8221;]<span style=\"color: #40b2d9;\">Tom Verschoor, CEO and Jeffrey Hoppenbrouwers, Marketing &amp; Communication Manager Unica Fire Safety<\/span><\/p>\n<h1>\u201cNet Promoter Score (NPS) &#8211; The basis for customer loyality\u201d<\/h1>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#000000&#8243; css=&#8221;.vc_custom_1704964099600{padding-bottom: 20px !important;}&#8221;][vc_column_text]<strong>Three simple questions<\/strong><br \/>\n\u201cNPS is the basis for measuring customer loyalty: do you want your customers to promote your company? Why?<br \/>\nWe believe that you can best achieve this with a clear, accessible methodology and the most efficient measurement process.<br \/>\nThat is the reason Focus Feedback appeals to us.\u201d<\/p>\n<p><strong>More customer feedback<\/strong><strong><br \/>\n<\/strong>\u201cGood cooperation with our customers is the cornerstone of our success. Putting the customer at the heart of what we do is one of our core values. We used to carry out satisfaction surveys every year, but we really wanted feedback from our customers more often, especially during the course of projects. After delivery, you can always measure customer satisfaction, but you can no longer make adjustments in response to their needs.\u00a0That is what brought us to Focus Feedback.\u201d<\/p>\n<p><strong>Feedback at every stage<\/strong><strong><br \/>\n<\/strong>\u201cWe are a process-driven company and therefore value feedback at each stage of our business process: sales, planning, design, implementation and delivery. What was the customer\u2019s experience with us during the entire project? Now, we can get feedback at five crucial moments by asking customers three simple questions: \u201cWhat we are doing well?\u201d, \u201cWhat could we improve?\u201d and \u201cWould you recommend us to others?\u201d\u201cAfter delivery, you can always measure customer satisfaction, but you can no longer make adjustments in response to their needs.\u201d<\/p>\n<p><strong>Results<\/strong><br \/>\n\u201cBy measuring customer satisfaction at every phase of a project, we can take action accordingly. Did something go wrong during planning, for instance? We can immediately react to customers\u2019 responses and make adjustments at that stage of the project. That was much more difficult with a post-delivery survey, even impossible at times. Now we receive a constant pulse of feedback from our customers and that gives us enormous added value.\u201d<\/p>\n<p><strong>Are you a promoter of Focus Feedback?<\/strong><strong><br \/>\n<\/strong>\u201cAbsolutely! The NPS system is straightforward and we were very pleased with Focus Feedback\u2019s advice on how to set it up. They also brainstorm with us about what to ask customers and when. Evidently, a B2B environment can be entirely different from a B2C context, which can influence the way satisfaction is measured. Focus Feedback helps us with that.\u201d[\/vc_column_text][vc_btn title=&#8221;Questions? Contact us&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#41b2d9&#8243; gradient_custom_color_2=&#8221;#41b2d9&#8243; shape=&#8221;square&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fa fa-caret-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:http%3A%2F%2Fwww.focusfeedback.nl%2Fcontact%2F|title:Contact||&#8221;][vc_column_text]<strong>Unica Fire Safety<\/strong>\u00a0is part of the Unica Group and one of the largest players in the field of fire safety installations in the Netherlands.<br \/>\nThe company has a team of 180 specialists working daily across the country on high-quality fire protection solutions that meet clients\u2019 specific requirements<br \/>\nand the highest quality and safety standards.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tom Verschoor, Director, and Jeffrey Hoppenbrouwers, Marketing &#038; Communication Manager at Unica Fire Safety: &#8220;NPS is the Basis for Customer Loyalty&#8221;<\/p>\n","protected":false},"author":2,"featured_media":755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Net Promoter Score (NPS) - The basis for customer loyality - Focus Feedback<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focusfeedback.nl\/en\/net-promoter-score-nps-the-basis-for-customer-loyality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net Promoter Score (NPS) - The basis for customer loyality - Focus Feedback\" \/>\n<meta property=\"og:description\" content=\"Tom Verschoor, Director, and Jeffrey Hoppenbrouwers, Marketing &amp; 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