{"id":5908,"date":"2025-04-17T14:00:37","date_gmt":"2025-04-17T14:00:37","guid":{"rendered":"https:\/\/www.focusfeedback.nl\/?p=5908"},"modified":"2025-04-17T14:00:37","modified_gmt":"2025-04-17T14:00:37","slug":"inflation-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/","title":{"rendered":"What does inflation do to customer satisfaction?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1564475008143{margin-top: 0px !important;margin-bottom: -40px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1563865751175{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1649234996319{margin-top: 30px !important;background-image: url(http:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2019\/07\/FocusFeedback_Background4.png?id=309) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>What does inflation do to customer satisfaction?<\/h1>\n<p>Everything is getting more and more expensive, and many businesses are raising their prices to cover costs. Understandable \u2014 but risky. Because how does that affect your customers? And what does the Net Promoter Score still tell you in a time when every expense is being reconsidered?<\/p>\n<p>At first glance, everything seems fine. Scores remain steady. But look closer, and you\u2019ll see a shift. More and more 7s and 8s are coming in, with or without explanation. And you might already recognize this phrase: \u201cGreat service, but it\u2019s become quite expensive.\u201d<\/p>\n<p>That\u2019s not a complaint. But it is a sign of doubt. And doubt is dangerous.<\/p>\n<p>An 8 may seem positive, but in NPS terms it\u2019s a <em>passive<\/em>. Someone who could switch to a cheaper alternative tomorrow. Not because you did something wrong, but because their calculation has changed.<\/p>\n<h2>NPS still matters<\/h2>\n<p>That\u2019s why NPS is more important than ever. Not to reassure yourself, but to read between the lines. Open feedback tells you how customers feel. And that allows you to adjust, communicate, and manage expectations more effectively.<\/p>\n<p>Be transparent about why your prices are going up. But more importantly, show what your customers get in return. Not just in products or services, but in attention, quality, and experience. Because <em>that<\/em> is what makes people stay.<\/p>\n<p>You can\u2019t stop inflation. But you can make sure your business remains worth it. In the eyes of your customers. And you\u2019ll see that reflected in their feedback \u2014 if you truly listen and dare to act.[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#41b2d9&#8243; gradient_custom_color_2=&#8221;#41b2d9&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fwww.focusfeedback.nl%2Fen%2Fcontact%2F|title:Neem%20contact%20met%20ons%20op|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;5910&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;img_link_large&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.<\/p>\n","protected":false},"author":10,"featured_media":5910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-5908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does inflation do to satisfaction? | Focus on feedback<\/title>\n<meta name=\"description\" content=\"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does inflation do to satisfaction? | Focus on feedback\" \/>\n<meta property=\"og:description\" content=\"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus Feedback\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T14:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anouk Strijbos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anouk Strijbos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/\"},\"author\":{\"name\":\"Anouk Strijbos\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\"},\"headline\":\"What does inflation do to customer satisfaction?\",\"datePublished\":\"2025-04-17T14:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Wat-doet-inflatie-met-tevredenheid-2.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/\",\"name\":\"What does inflation do to satisfaction? | Focus on feedback\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Wat-doet-inflatie-met-tevredenheid-2.png\",\"datePublished\":\"2025-04-17T14:00:37+00:00\",\"description\":\"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Wat-doet-inflatie-met-tevredenheid-2.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Wat-doet-inflatie-met-tevredenheid-2.png\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/inflation-customer-satisfaction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What does inflation do to customer satisfaction?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"name\":\"Focus Feedback\",\"description\":\"Customer Experience Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\",\"name\":\"Focus Feedback\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"width\":500,\"height\":113,\"caption\":\"Focus Feedback\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\",\"name\":\"Anouk Strijbos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"caption\":\"Anouk Strijbos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What does inflation do to satisfaction? | Focus on feedback","description":"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/","og_locale":"en_US","og_type":"article","og_title":"What does inflation do to satisfaction? | Focus on feedback","og_description":"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.","og_url":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/","og_site_name":"Focus Feedback","article_published_time":"2025-04-17T14:00:37+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png","type":"image\/png"}],"author":"Anouk Strijbos","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anouk Strijbos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#article","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/"},"author":{"name":"Anouk Strijbos","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26"},"headline":"What does inflation do to customer satisfaction?","datePublished":"2025-04-17T14:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/"},"wordCount":430,"publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/","url":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/","name":"What does inflation do to satisfaction? | Focus on feedback","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#primaryimage"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png","datePublished":"2025-04-17T14:00:37+00:00","description":"Price increases may seem harmless for your NPS. But looks can be deceiving. How to truly understand what customers feel.","breadcrumb":{"@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#primaryimage","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/04\/Wat-doet-inflatie-met-tevredenheid-2.png","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/www.focusfeedback.nl\/en\/inflation-customer-satisfaction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.focusfeedback.nl\/en\/"},{"@type":"ListItem","position":2,"name":"What does inflation do to customer satisfaction?"}]},{"@type":"WebSite","@id":"https:\/\/www.focusfeedback.nl\/en\/#website","url":"https:\/\/www.focusfeedback.nl\/en\/","name":"Focus Feedback","description":"Customer Experience Management Software","publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.focusfeedback.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.focusfeedback.nl\/en\/#organization","name":"Focus Feedback","url":"https:\/\/www.focusfeedback.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","width":500,"height":113,"caption":"Focus Feedback"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26","name":"Anouk Strijbos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","caption":"Anouk Strijbos"}}]}},"_links":{"self":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":2,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"predecessor-version":[{"id":5912,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions\/5912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media\/5910"}],"wp:attachment":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/tags?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}