{"id":6030,"date":"2025-09-09T09:39:55","date_gmt":"2025-09-09T09:39:55","guid":{"rendered":"https:\/\/www.focusfeedback.nl\/foutje-bedankt\/"},"modified":"2025-09-11T11:31:42","modified_gmt":"2025-09-11T11:31:42","slug":"mistake-thank-you","status":"publish","type":"post","link":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/","title":{"rendered":"Mistake? Thank you!"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1564475008143{margin-top: 0px !important;margin-bottom: -40px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1563865751175{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1649234996319{margin-top: 30px !important;background-image: url(http:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2019\/07\/FocusFeedback_Background4.png?id=309) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

Mistake? Thank you!<\/strong>
Why a slip-up can sometimes create more customer loyalty<\/p>\n

That last part sounds odd, but it happens more often than you think. It\u2019s called the Service Recovery Paradox<\/em>: customers who experience a problem and<\/strong> see it resolved well often become more loyal than customers who never had an issue at all.<\/p>\n

Making mistakes on purpose? Nonsense!<\/strong><\/p>\n

Some stories claim companies deliberately leave in small errors so they can score points later with recovery. Sounds thrilling, but trust us: that\u2019s an urban myth.<\/p>\n

A real-life example<\/strong><\/p>\n

A manufacturer discovered a potential defect in a large number of devices worldwide. Panic? Absolutely. But they handled it wisely: free replacements, delivered straight to the customer\u2019s home.<\/p>\n

The response was overwhelmingly positive:<\/p>\n

Trust increased, NPS shot up, and almost every customer said they would choose this brand again.<\/p>\n

A massive operation, but with an unexpected gift: a stronger bond with the customer.<\/p>\n

The lesson for you<\/strong><\/p>\n

You don\u2019t have to plan a mistake.
But how you solve it? That\u2019s your chance.<\/p>\n

Be honest, act fast, and put service first.<\/p>\n

That\u2019s how you turn a slip-up into a moment of trust.<\/p>\n

Dave Wurms<\/em><\/p>\n

[\/vc_column_text][vc_btn title=”Meer weten? Neem contact met ons op” style=”gradient-custom” gradient_custom_color_1=”#41b2d9″ gradient_custom_color_2=”#41b2d9″ shape=”square” size=”lg” align=”left” css=”.vc_custom_1757410793845{padding-top: 30px !important;}” link=”url:https%3A%2F%2Fwww.focusfeedback.nl%2Fcontact%2F|title:Neem%20contact%20met%20ons%20op|target:_blank”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6016″ img_size=”full” alignment=”center” onclick=”img_link_large” img_link_target=”_blank” css=””][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.<\/p>\n","protected":false},"author":10,"featured_media":6015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nMistake? Win customer loyalty with recovery | Focus Feedback<\/title>\n<meta name=\"description\" content=\"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistake? Win customer loyalty with recovery | Focus Feedback\" \/>\n<meta property=\"og:description\" content=\"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus Feedback\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-09T09:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T11:31:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827-1024x724.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anouk Strijbos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anouk Strijbos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/\"},\"author\":{\"name\":\"Anouk Strijbos\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\"},\"headline\":\"Mistake? Thank you!\",\"datePublished\":\"2025-09-09T09:39:55+00:00\",\"dateModified\":\"2025-09-11T11:31:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ontwerp-zonder-titel-2025-09-09T113543.827.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/\",\"name\":\"Mistake? Win customer loyalty with recovery | Focus Feedback\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ontwerp-zonder-titel-2025-09-09T113543.827.png\",\"datePublished\":\"2025-09-09T09:39:55+00:00\",\"dateModified\":\"2025-09-11T11:31:42+00:00\",\"description\":\"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ontwerp-zonder-titel-2025-09-09T113543.827.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ontwerp-zonder-titel-2025-09-09T113543.827.png\",\"width\":2000,\"height\":1414,\"caption\":\"service recovery paradox\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/mistake-thank-you\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mistake? Thank you!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"name\":\"Focus Feedback\",\"description\":\"Customer Experience Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\",\"name\":\"Focus Feedback\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"width\":500,\"height\":113,\"caption\":\"Focus Feedback\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\",\"name\":\"Anouk Strijbos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"caption\":\"Anouk Strijbos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mistake? Win customer loyalty with recovery | Focus Feedback","description":"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/","og_locale":"en_US","og_type":"article","og_title":"Mistake? Win customer loyalty with recovery | Focus Feedback","og_description":"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.","og_url":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/","og_site_name":"Focus Feedback","article_published_time":"2025-09-09T09:39:55+00:00","article_modified_time":"2025-09-11T11:31:42+00:00","og_image":[{"width":1024,"height":724,"url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827-1024x724.png","type":"image\/png"}],"author":"Anouk Strijbos","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anouk Strijbos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#article","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/"},"author":{"name":"Anouk Strijbos","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26"},"headline":"Mistake? Thank you!","datePublished":"2025-09-09T09:39:55+00:00","dateModified":"2025-09-11T11:31:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/"},"wordCount":367,"publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/","url":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/","name":"Mistake? Win customer loyalty with recovery | Focus Feedback","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#primaryimage"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827.png","datePublished":"2025-09-09T09:39:55+00:00","dateModified":"2025-09-11T11:31:42+00:00","description":"Discover how a mistake can actually build more trust and loyalty. Learn how smart recovery boosts customer satisfaction and NPS.","breadcrumb":{"@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#primaryimage","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2025\/09\/Ontwerp-zonder-titel-2025-09-09T113543.827.png","width":2000,"height":1414,"caption":"service recovery paradox"},{"@type":"BreadcrumbList","@id":"https:\/\/www.focusfeedback.nl\/en\/mistake-thank-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.focusfeedback.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Mistake? Thank you!"}]},{"@type":"WebSite","@id":"https:\/\/www.focusfeedback.nl\/en\/#website","url":"https:\/\/www.focusfeedback.nl\/en\/","name":"Focus Feedback","description":"Customer Experience Management Software","publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.focusfeedback.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.focusfeedback.nl\/en\/#organization","name":"Focus Feedback","url":"https:\/\/www.focusfeedback.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","width":500,"height":113,"caption":"Focus Feedback"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26","name":"Anouk Strijbos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","caption":"Anouk Strijbos"}}]}},"_links":{"self":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/comments?post=6030"}],"version-history":[{"count":2,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6030\/revisions"}],"predecessor-version":[{"id":6032,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6030\/revisions\/6032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media\/6015"}],"wp:attachment":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media?parent=6030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/categories?post=6030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/tags?post=6030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}