{"id":6529,"date":"2026-06-01T11:34:13","date_gmt":"2026-06-01T11:34:13","guid":{"rendered":"https:\/\/www.focusfeedback.nl\/?p=6529"},"modified":"2026-06-01T11:34:13","modified_gmt":"2026-06-01T11:34:13","slug":"the-biggest-growth-opportunities","status":"publish","type":"post","link":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/","title":{"rendered":"The biggest growth opportunities? You&#8217;re hiding them yourself"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1564475008143{margin-top: 0px !important;margin-bottom: -40px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1563865751175{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1649234996319{margin-top: 30px !important;background-image: url(http:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2019\/07\/FocusFeedback_Background4.png?id=309) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>The biggest growth opportunities? You&#8217;re hiding them yourself<\/h1>\n<p>Every quarter, the same question in the boardroom: where is our growth? Consultants are flown in. Market research is commissioned. Competitive analyses are drawn up. Meanwhile, your customer knows exactly what you need to do to grow. They know what sets you apart from everyone else in the market, but they also know why they almost switched to a competitor.<\/p>\n<p>The problem: they won&#8217;t tell you on their own. And you&#8217;re not asking yet.<\/p>\n<h2>Looking for growth in the wrong place<\/h2>\n<p>Companies often invest heavily in market research, ad campaigns, and new products \u2014 while the sharpest insights are already sitting in their customer base. A customer who almost left but stayed? They know exactly what held them back. A customer who recommends you to their network? They know precisely what makes you worth it.<\/p>\n<p>Those aren&#8217;t minor details, that&#8217;s where a growth strategy hides.<\/p>\n<p>But without a structured way to surface those insights, it stays guesswork.<\/p>\n<h2>What you don&#8217;t know costs you money<\/h2>\n<p>Unhappy customers often leave without a word. And you don&#8217;t know why, so you can&#8217;t fix it. Meanwhile, they do talk: to friends, colleagues, and through reviews. On average, people share negative experiences with nine others. Those nine? Potential customers you&#8217;ll never see.<\/p>\n<h2>The customer as compass<\/h2>\n<p>Companies that consistently measure what customers think have an advantage that&#8217;s hard to copy: they know where they stand. They spot trends, discover what customers genuinely value, and deliberately build on that.<\/p>\n<p>That doesn&#8217;t produce a neat chart for a report. It produces decisions that actually make sense.<\/p>\n<h2>Feedback is not a cost<\/h2>\n<p>Most companies treat customer satisfaction research as a box to tick, but structured feedback is one of the cheapest ways to grow that exists. You don&#8217;t need to develop a new product or hire an expensive research firm. Your customers are already telling you what they want.<\/p>\n<h2>Where do you start?<\/h2>\n<p>It starts with one question, asked at the right moment, while it&#8217;s still fresh. Focus Feedback helps you do that in a structured way.<\/p>\n<p>Your growth opportunities are already in your customer base. You just have to find them.[\/vc_column_text][vc_btn title=&#8221;Neem contact met ons op&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#41b2d9&#8243; gradient_custom_color_2=&#8221;#41b2d9&#8243; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; css=&#8221;.vc_custom_1767704879516{padding-top: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.focusfeedback.nl%2Fen%2Fcontact%2F|title:Neem%20contact%20met%20ons%20op|target:_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6533&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;img_link_large&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth<\/p>\n","protected":false},"author":10,"featured_media":6533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-6529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your biggest growth opportunities are hiding in your customer base<\/title>\n<meta name=\"description\" content=\"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your biggest growth opportunities are hiding in your customer base\" \/>\n<meta property=\"og:description\" content=\"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus Feedback\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T11:34:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf-1024x559.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"559\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anouk Strijbos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anouk Strijbos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/\"},\"author\":{\"name\":\"Anouk Strijbos\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\"},\"headline\":\"The biggest growth opportunities? You&#8217;re hiding them yourself\",\"datePublished\":\"2026-06-01T11:34:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/De-grootste-groeikansen-Die-verstop-je-zelf.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/\",\"name\":\"Your biggest growth opportunities are hiding in your customer base\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/De-grootste-groeikansen-Die-verstop-je-zelf.png\",\"datePublished\":\"2026-06-01T11:34:13+00:00\",\"description\":\"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/De-grootste-groeikansen-Die-verstop-je-zelf.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/De-grootste-groeikansen-Die-verstop-je-zelf.png\",\"width\":1408,\"height\":768,\"caption\":\"De grootste groeikansen Die verstop je zelf\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/the-biggest-growth-opportunities\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The biggest growth opportunities? You&#8217;re hiding them yourself\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"name\":\"Focus Feedback\",\"description\":\"Customer Experience Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#organization\",\"name\":\"Focus Feedback\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.focusfeedback.nl\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Focus-Feedback-logo.png\",\"width\":500,\"height\":113,\"caption\":\"Focus Feedback\"},\"image\":{\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.focusfeedback.nl\\\/en\\\/#\\\/schema\\\/person\\\/2229998b914c952356b5d5488fe70f26\",\"name\":\"Anouk Strijbos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g\",\"caption\":\"Anouk Strijbos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your biggest growth opportunities are hiding in your customer base","description":"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/","og_locale":"en_US","og_type":"article","og_title":"Your biggest growth opportunities are hiding in your customer base","og_description":"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth","og_url":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/","og_site_name":"Focus Feedback","article_published_time":"2026-06-01T11:34:13+00:00","og_image":[{"width":1024,"height":559,"url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf-1024x559.png","type":"image\/png"}],"author":"Anouk Strijbos","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anouk Strijbos","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#article","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/"},"author":{"name":"Anouk Strijbos","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26"},"headline":"The biggest growth opportunities? You&#8217;re hiding them yourself","datePublished":"2026-06-01T11:34:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/"},"wordCount":549,"publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/","url":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/","name":"Your biggest growth opportunities are hiding in your customer base","isPartOf":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#primaryimage"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf.png","datePublished":"2026-06-01T11:34:13+00:00","description":"Your customers know exactly what sets you apart, and why they almost left. Are you asking? Discover how structured feedback drives real growth","breadcrumb":{"@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#primaryimage","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2026\/06\/De-grootste-groeikansen-Die-verstop-je-zelf.png","width":1408,"height":768,"caption":"De grootste groeikansen Die verstop je zelf"},{"@type":"BreadcrumbList","@id":"https:\/\/www.focusfeedback.nl\/en\/the-biggest-growth-opportunities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.focusfeedback.nl\/en\/"},{"@type":"ListItem","position":2,"name":"The biggest growth opportunities? You&#8217;re hiding them yourself"}]},{"@type":"WebSite","@id":"https:\/\/www.focusfeedback.nl\/en\/#website","url":"https:\/\/www.focusfeedback.nl\/en\/","name":"Focus Feedback","description":"Customer Experience Management Software","publisher":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.focusfeedback.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.focusfeedback.nl\/en\/#organization","name":"Focus Feedback","url":"https:\/\/www.focusfeedback.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","contentUrl":"https:\/\/www.focusfeedback.nl\/wp-content\/uploads\/2021\/03\/Focus-Feedback-logo.png","width":500,"height":113,"caption":"Focus Feedback"},"image":{"@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.focusfeedback.nl\/en\/#\/schema\/person\/2229998b914c952356b5d5488fe70f26","name":"Anouk Strijbos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e07f6124cd90818f8f1ba3c6ac6b63c76cc770dd0c7c4eb28ea79502b84f80b6?s=96&d=mm&r=g","caption":"Anouk Strijbos"}}]}},"_links":{"self":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/comments?post=6529"}],"version-history":[{"count":3,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6529\/revisions"}],"predecessor-version":[{"id":6535,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/posts\/6529\/revisions\/6535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media\/6533"}],"wp:attachment":[{"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/media?parent=6529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/categories?post=6529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.focusfeedback.nl\/en\/wp-json\/wp\/v2\/tags?post=6529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}