Together we go from feedback to enthusiasm!

We do that with you, but who is “we” and who is Focus Feedback?

Focus Feedback is an NPS expert. NPS stands for Net Promoter Score, measuring that score is a method of researching customer satisfaction. The method ensures that when you ask the NPS question you know enough to be able to measure satisfaction. The NPS question is: “How likely is it that you would recommend our service/product to friends/family?”.

No long surveys, but feedback that you can use!

We already do this for over 100 customers all over the world. From the gym at the end of your street to the world’s leading manufacturer of home appliances.

Who are the people behind it? Well let’s do a round of introductions.

Dave Wurms


As the founder of an organization that revolves around customer enthusiasm and loyalty, Dave knows better than anyone how to enthuse the people around him. He has been active in the NPS circuit for years and likes to immerse himself in the latest developments and technologies to be the first to offer his customers the optimal possibilities.

Mary Boeyink


As one of the Focus Feedback partners, Mary is responsible for everything related to Finance and HRM. She understands the drives and needs of our customers and colleagues better than anyone. Her specialty is to go that extra mile. Enthusiastic customers and colleagues, that is what drives her and what she likes to get up for in the morning.

Jos de Bruijn

Senior Developer

Jos is a developer in heart and soul and as a longest-serving colleague, the technology of Focus Feedback holds no secrets for him. Together with Dave, Jos has built Focus Feedback into what it is today. Do you have a technical question? Then Jos is there for you to answer them.

Aron Piekema

Customer success manager

Are you going to get started with Focus Feedback? Then you are guaranteed to come into contact with Aron. He takes you into the world of NPS, Focus Feedback and customer enthusiasm and loyalty. Please, ask all your questions, because Aron likes a challenge.

Govert Janssen

Business Developer

Govert is also well known for a long time in the research world. In the late 1990s, as a market researcher, he devised, introduced and applied the Closed Loop Feedback principle worldwide. Govert has already supported many organizations in the field of Customer Excellence, now it is Focus Feedback’s turn.

Brian Wijnandts

Senior Developer

Brian, as an experienced front-end developer, ensures that Focus Feedback looks good to our users and is fully equipped. His mission is to make the Focus Feedback software a little better every day.

Bas van ‘t Woud

Junior Developer

Bas wants to know everything about NPS and the different types of software. As a developer in the making, he takes in all the information and is on his way to be a real expert in the Focus Feedback software.

Inge de Kok

Communication specialist

As a communication specialist in the world of customer satisfaction, Inge’s job is to find the right tone and words for the message of Focus Feedback. What do you think, is she succeeding in the website communication?

Sanneke Aleman

Senior Developer

As a specialist of the Focus Feedback software, our other developers and engineers know where to find Sanneke. Are they struggling with something? Then Sanneke comes to the rescue.

Jelle Berrevoets

Customer Succes manager

As a starting entrepreneur, Jelle is passionate about Feedback4Sports. Under the wing of Focus Feedback, he ensures that gym owners can properly measure the NPS of their customers and thus improve their customer satisfaction.

Danny Reijenga

Customer Succes manager

Gyms with truly satisfied members, that’s what Danny goes for. Are you going to work with Feedback4Sports? Then he is ready for you to make everything run smoothly. From the intake to the start and afterwards.
Italian Trulli
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You may be successful today, but tomorrow you could find that your customers have been driven towards your competitor - customer loyalty is extremely important when it comes to running a successful organisation.