Robin Wessels from ‘De Nederlandse Zorg Bemiddelaar’
An in-depth look at Feedback at ‘De Nederlandse Zorg Bemiddelaar’
“Feedback is a gift. It shows us where we stand as an organization and how we can improve our policy,” says Robin, who has been working as an HR manager at ‘De Nederlandse Zorg Bemiddelaar’ (DNZB) for three years. She feels a great responsibility for the 100 employees. Choosing Focus Feedback is a choice for transparency and involvement.
Not anonymous, yet effective: the power of open feedback
What’s great about their approach is that the surveys are not anonymous. This ensures direct and personal improvement. “When someone is not satisfied, we take immediate action,” Robin explains. The high response rate of 90% proves that employees feel safe to share their opinions.
The annual employee satisfaction survey is part of DNZB’s HR strategy. They also use Focus Feedback in the onboarding process of new colleagues. After the first month of work, a short survey is sent to the new colleague. This way, DNZB knows where someone is struggling and where they can offer support. This involvement makes employees feel welcome and dare to raise issues more easily, also in the future.
From feedback to action
An important feedback moment concerned the 24-hour on-call service. This was a real eye-opener. “We knew that not everyone was positive about it, but we did not realize it had such an impact on job satisfaction,” says Robin. This feedback led to a significant change in the organization: the establishment of a specialized team for these services.
Robin’s approach to personal feedback is impressive. She takes the time to call dozens of employees to explain their feedback. “An important part of asking for feedback is that people actually feel heard,” she emphasizes. People are even asking when the next survey will be released.
“We post the results of the survey on our intranet. Here we present the points we are working on. We also keep colleagues informed of the progress,” says Robin.
The future of feedback
For the future, Robin sees Focus Feedback as a permanent part of the HR strategy. It not only helps improve employee satisfaction but also gives direction to corporate decisions.
“With Focus Feedback, ‘De Nederlandse Zorg Bemiddelaar’ continues to strive for a workplace where every voice counts.”
Focus Feedback has a far reach: we’ve requested feedback for customers in the most varied industries and in numerous languages. Read about how our customers have made their own customers and employees enthusiastic.