Information on survey optimization and increasing response rates
Below you will find answers to the questions we are most frequently asked about survey optimization and increasing response rates. Can’t find the answer to your question? Please contact us directly so we can assist you as quickly as possible.
There are several tips and tricks to increase the number of customer responses:
-
Tell customers that you are collecting feedback.
For example, during onboarding, in a newsletter, at the counter, on screens or via your social media. Make it clear that you regularly send short questions to hear what customers think. -
Briefly explain why you are asking for feedback.
Customers are more likely to respond if they know what you do with it. For example:
‘We use your feedback to improve our communication.’ -
Show that you act on the results.
Share updates, for example. This builds trust and motivates customers to participate again next time. -
Involve your team.
Employees can briefly inform customers about the survey:
‘You will soon receive an email with three short questions. We would appreciate it if you let us know what you think.’
In short: make it visible that you ask for feedback, explain why and show what you do with it. This makes customers more engaged and active.
